And…I’m back with more blog posts that are related to my quest to earn a marketing degree. (Please clap.) I love a good snack, especially if it’s sweet. Therefore, when tasked to compare two companies in the same industry that utilize social media, I’m going for the sweetest and tastiest: Dunkin and Krispy Kreme. Join… Read more »
What is Orkut? Orkut is a now defunct social networking site that was the brainchild of Google. Launched in 2004, the site lasted just ten years. Orkut’s popularity was extremely high in Brazilians, who were responsible for 90% of Orkut’s page views. While it didn’t have the longevity of other social networking sites, Orkut did… Read more »
Only time will tell what the outcome will be for Weixin. Will they continue to grow and become the ideal social networking app that others aim to replicate? What Weixin has done is nothing short of remarkable, and it stems from knowing the wants and behaviors of their audience.
October is National Breast Cancer Awareness Month. In recent years, memes were used to creatively spread breast cancer awareness. These coded statuses, whose purpose was unknown and befuddling to men, quickly went viral. However, is a meme the best way to help such an important cause?
“Honesty is the best policy.” I bet you’d need more than both hands and feet to count how many times you’ve heard this. Yet, it still manages to be a difficult principle to apply in our daily lives, especially in higher education. Distance education is convenient. It’s not easy. That’s the honest truth. … Read more »