school

Future Implications

Social media is here to stay. I often think of Tom Cruise in The Minority Report when I think of targeted marketing. While that movie is a bit dated, it shows the potential of the future of social media marketing that brands need to embrace to stay relevant in the ever-changing social media landscape. Social… Read more »

Brazilian flag with silhouettes of people in movement in front

Orkut: A Social Media Marketing Case Study

What is Orkut?  Orkut is a now defunct social networking site that was the brainchild of Google. Launched in 2004, the site lasted just ten years. Orkut’s popularity was extremely high in Brazilians, who were responsible for 90% of Orkut’s page views. While it didn’t have the longevity of other social networking sites, Orkut did… Read more »

Weixin: A Social Media Marketing Case Study

Only time will tell what the outcome will be for Weixin. Will they continue to grow and become the ideal social networking app that others aim to replicate? What Weixin has done is nothing short of remarkable, and it stems from knowing the wants and behaviors of their audience.  

pink breast cancer ribbon

Breast Cancer Meme: A Social Media Marketing Case Study

October is National Breast Cancer Awareness Month. In recent years, memes were used to creatively spread breast cancer awareness. These coded statuses, whose purpose was unknown and befuddling to men, quickly went viral. However, is a meme the best way to help such an important cause? 

A Close(r) Look at Distance Education

I’ve worked in online education for nearly 15 years. Still, I am aware that some are still skeptical about the quality of the education distance learning can provide.  Because I am in the unique perspective of having experience as an online instructor and now student, I can give an honest assessment from both sides. I look forward to sharing my experience.