marketing

Future Implications

Social media is here to stay. I often think of Tom Cruise in The Minority Report when I think of targeted marketing. While that movie is a bit dated, it shows the potential of the future of social media marketing that brands need to embrace to stay relevant in the ever-changing social media landscape. Social… Read more »

Viral Marketing Initiatives

Lady Luck or Marketing Magic? Going viral is the stuff dreams are made of! It’s too bad the stuff it takes to go viral isn’t easy to pin down. The most fully developed, fine-tuned, and well-executed marketing plan still cannot guarantee that content will see viral success. However, there are a few strategies to use… Read more »

Differentiation

And…I’m back with more blog posts that are related to my quest to earn a marketing degree. (Please clap.) I love a good snack, especially if it’s sweet. Therefore, when tasked to compare two companies in the same industry that utilize social media, I’m going for the sweetest and tastiest: Dunkin and Krispy Kreme. Join… Read more »

Weixin: A Social Media Marketing Case Study

Only time will tell what the outcome will be for Weixin. Will they continue to grow and become the ideal social networking app that others aim to replicate? What Weixin has done is nothing short of remarkable, and it stems from knowing the wants and behaviors of their audience.  

Warby Parker: A Social Media Marketing Case Study

No one chooses to not have perfect vision. As someone who is wholly discombobulated until finding her glasses in the morning, I could do without that particular morning ritual. However, I must live in my truth. I can’t see much without my glasses. Here’s the thing: glasses can cost a pretty penny even when you… Read more »