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Viral Marketing Initiatives

Lady Luck or Marketing Magic? Going viral is the stuff dreams are made of! It’s too bad the stuff it takes to go viral isn’t easy to pin down. The most fully developed, fine-tuned, and well-executed marketing plan still cannot guarantee that content will see viral success. However, there are a few strategies to use… Read more »

Weixin: A Social Media Marketing Case Study

Only time will tell what the outcome will be for Weixin. Will they continue to grow and become the ideal social networking app that others aim to replicate? What Weixin has done is nothing short of remarkable, and it stems from knowing the wants and behaviors of their audience.