elearning

Weixin: A Social Media Marketing Case Study

Only time will tell what the outcome will be for Weixin. Will they continue to grow and become the ideal social networking app that others aim to replicate? What Weixin has done is nothing short of remarkable, and it stems from knowing the wants and behaviors of their audience.  

pink breast cancer ribbon

Breast Cancer Meme: A Social Media Marketing Case Study

October is National Breast Cancer Awareness Month. In recent years, memes were used to creatively spread breast cancer awareness. These coded statuses, whose purpose was unknown and befuddling to men, quickly went viral. However, is a meme the best way to help such an important cause? 

Word image of the phrase "Honesty is the best policy."

The Importance of Kindness & Honesty in Distance Education

“Honesty is the best policy.”    I bet you’d need more than both hands and feet to count how many times you’ve heard this. Yet, it still manages to be a difficult principle to apply in our daily lives, especially in higher education. Distance education is convenient. It’s not easy. That’s the honest truth.   … Read more »

Evaluating My Own Privilege as an Online Educator

As dialogues across college campuses seek to heal the divide that exists as we anticipate what may come as president-elect Trump prepares to take office, I have done nothing additional for my students. I haven’t held any additional office hours. I haven’t altered my lessons plans to include additional talks on diversity. I haven’t engaged… Read more »

Don't be the post-election troll

I am an online instructor, so I know a thing or two about online discussions. Job aside, I also have my own Facebook account. Fortunately, students quickly adjust to the different expectations. I have only had one occasion of someone trolling a discussion board in one of my online courses, and I was able to… Read more »