Social media is here to stay. I often think of Tom Cruise in The Minority Report when I think of targeted marketing. While that movie is a bit dated, it shows the potential of the future of social media marketing that brands need to embrace to stay relevant in the ever-changing social media landscape. Social… Read more »
Lady Luck or Marketing Magic? Going viral is the stuff dreams are made of! It’s too bad the stuff it takes to go viral isn’t easy to pin down. The most fully developed, fine-tuned, and well-executed marketing plan still cannot guarantee that content will see viral success. However, there are a few strategies to use… Read more »
And…I’m back with more blog posts that are related to my quest to earn a marketing degree. (Please clap.) I love a good snack, especially if it’s sweet. Therefore, when tasked to compare two companies in the same industry that utilize social media, I’m going for the sweetest and tastiest: Dunkin and Krispy Kreme. Join… Read more »
What is Orkut? Orkut is a now defunct social networking site that was the brainchild of Google. Launched in 2004, the site lasted just ten years. Orkut’s popularity was extremely high in Brazilians, who were responsible for 90% of Orkut’s page views. While it didn’t have the longevity of other social networking sites, Orkut did… Read more »
Only time will tell what the outcome will be for Weixin. Will they continue to grow and become the ideal social networking app that others aim to replicate? What Weixin has done is nothing short of remarkable, and it stems from knowing the wants and behaviors of their audience.