Grad School

Weixin: A Social Media Marketing Case Study

Only time will tell what the outcome will be for Weixin. Will they continue to grow and become the ideal social networking app that others aim to replicate? What Weixin has done is nothing short of remarkable, and it stems from knowing the wants and behaviors of their audience.  

pink breast cancer ribbon

Breast Cancer Meme: A Social Media Marketing Case Study

October is National Breast Cancer Awareness Month. In recent years, memes were used to creatively spread breast cancer awareness. These coded statuses, whose purpose was unknown and befuddling to men, quickly went viral. However, is a meme the best way to help such an important cause? 

Word image of the phrase "Honesty is the best policy."

The Importance of Kindness & Honesty in Distance Education

“Honesty is the best policy.”    I bet you’d need more than both hands and feet to count how many times you’ve heard this. Yet, it still manages to be a difficult principle to apply in our daily lives, especially in higher education. Distance education is convenient. It’s not easy. That’s the honest truth.   … Read more »

I write. I teach. I mom.

Yup, that’s pretty much what I do. I’m not new to blogging, but I am in the newest phase of my writing journey. During those moments when I daydreamed about being a writer, I never thought that I’d try writing children’s literature. To be fair, this writing daydream changed a few times. Version 1: I’ll… Read more »

Warby Parker: A Social Media Marketing Case Study

No one chooses to not have perfect vision. As someone who is wholly discombobulated until finding her glasses in the morning, I could do without that particular morning ritual. However, I must live in my truth. I can’t see much without my glasses. Here’s the thing: glasses can cost a pretty penny even when you… Read more »